The grounds for the complaint are that advertising standards have been breached because there is no evidence to support the advert’s assertion that “there is probably no God”. The Advertising Standards Authority (ASA) requires advertisers to possess “documentary evidence to prove all claims” and this is where Christian Voice claim the advert breaks the rules.
Mmmm, what can you say?
Should the ASA act upon this complaint they will effectively be required to rule on the proBable existence of a god. If the Atheist Bus Campain organisers produce evidence in support of their claim the ASA would have to find in their favour – i.e. there is probably no god. Unless of course the Christian Voice people can produce evidence that demostrates that there probably is a god. What utterly silly nonsense!
My mind’s already made up on this issue – there is no god! – and it will take a helluva lot more evidence than that offered by Christian Voice to convince me otherwise. This is what their press release about the complaint says regarding evidence for the existence of god:
There is plenty of evidence for God, from peoples’ personal experience, to the complexity, interdependence, beauty and design of the natural world. But there is scant evidence on the other side, so I think the advertisers are really going to struggle to show their claim is not an exaggeration or inaccurate, as the ASA code puts it.
Mmmm, “peoples’ personal experience” and “the complexity, interdependence, beauty and design of the natural world”. Personal experience? Design?
In other words no evidence at all!
Predictably, there’s an amusing post on this subject to be found on Pharyngula too.